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 Are you an outdoor and nature photographer looking to survive or
better yet, prosper in this business? Are you a
great photographer with a file of fantastic images ready to show
and sell to the world? There are thousands of great
photographers, but being great is not enough to survive in
today's markets. And that file of fantastic images is worthless
until a client pays to use them.
How is your business setup and
run? Have you researched what photo subjects are in demand? Is
your strategy to go shoot pretty pictures and hope someone pays
to use one?
Do you have an eye for the perfect image? Can you edit out the
non-sellers and keep the winners? Are you diligent in your
marketing and self promotion? Not sure about Royalty Free or
Rights managed?
What will
you charge when a client calls? When the client says "no" to
your price can you turn it around and make the sale? Outdoor and nature stock photography is a
business and those that prosper run theirs with the clients and
markets in mind.
It is all those subjects and more that are the reason behind the
The Business of Outdoor and Nature Photography workshop. We'll
show you how to identify your prospects and shoot for them,
learn how to find those markets,
and promote your business effectively. We'll dig deep into
understanding what
the markets demand, examine conceptual shooting, and how you can
create product for those markets, how to price usages, and negotiate the
final sale. We'll look at stock photo agencies and the pros and cons of Royalty
Free, Rights Managed, and Microstock.
This is a business! Ask any full time professional outdoor photographer and they
will tell you that it's no easy task. It takes devotion and
hard work, yet there is no more fulfilling a "career" than
being a full time Outdoor and Nature Photographer.
 APW is pleased to offer this information packed workshop on
the business of outdoor and nature photography. The focus
of this workshop will include:
· Shoot
what sells: determining what is in demand and how to shoot it
·
Photo techniques: what's marketable and what's not
·
The art of the adventure
·
The power of concepts
·
How the outdoor and nature photography markets work
·
Taking care of business: model releases and other forms
·
Marketing and self promotion strategies
·
The Office: managing an efficient digital workflow
·
The power
of keywords
·
What's an image worth?
·
Establishing a price
·
Negotiating the sale
·
Web galleries and e-commerce
· Royalty Free, Rights Managed, and Microstock
·
The stock photo agent; should you seek one?
·
The assignment market: commercial and editorial
The Workshop Schedule
Thursday November 5th
6:00 pm Registration, Meet the
instructors
Multimedia
presentations and general overview of the business.
 Friday November 6th
Sunrise: You are encouraged to go shoot
the sunrise, it is awesome.
10:00 We get started in the meeting room.
What's your product? Discussions will cover what sells, what
to shoot and how. Researching market trends, marketable
techniques, and adventure sports.
Saturday November 7th
Sunrise: You are encouraged to go
shoot the sunrise again, it is probably still awesome.
10:00 We get started in the meeting room.
Managing your business. Workflow, forms, organization,
captions and keywords, submission
guidelines, photo requests, marketing and self
promotion.
 Sunday November 8th
Sunrise: You are encouraged to go
shoot the sunrise one more time, it is always awesome.
10:00 We get started in the meeting room.
Making the sale. Today we'll cover pricing images,
negotiating sales, websites and e-commerce, stock photo
agencies, web portals, and the assignment business.
Workshop should wrap around 5:00 pm.
The
Business of Outdoor and Nature Photography workshop will be held
at Ruby's Inn Conference Center, Bryce NP Utah, November
5-8th, 2009.
The Instructors
 Charlie Borland
has been a self employed photographer for close to 30 years. He has
traveled the U.S. and parts of the world many times
photographing the beauty of nature, city skylines, adventures,
and historic sites. His people, outdoor, and nature photography
has been published in hundreds of calendars, advertisements,
brochures, and magazines including: National Geographic
Adventure, Adventure West, Men's Health, TV Guide, Newsweek,
Outside, Nationsbank, Farmers Insurance,
AAA, Backpacker, Outdoor Photographer, Outdoor Explorer, Eco
Traveler, American Photo, and many more. His success in
outdoor and nature photography has led to assignments for
Columbia Sportswear, Of the Earth Clothing, America West
Airlines, Nike, Camelbak, Black Diamond, Early Winters Clothing,
Northwest Airlines, Metolius Mountain Products, and many
more.
His stock photography has been represented by more than 10
international stock agents and in
1990, with the success of his own photo marketing, he started
Borland Stock Photo in Portland, OR. This boutique stock photo
agency eventually represented the images of 50 photographers
before being sold to Definitive/FPG (later Getty), a NY stock agent. In
2001, he co-founded
www.fogstock.com, an online agency.
His website is
www.charlieborland.com.
 Gary Crabbe
Currently lives in the San Francisco Bay Area, California. Gary
began taking pictures while in college. After graduation, he
went to work for famous adventure photographer Galen Rowell,
where Gary managed the stock photo business for Galen's Mountain
Light Photography for nine years. Known for his industry
expertise and unwavering professionalism, Gary worked with many
of the world's best-known advertising agencies, magazines, and
publishers.
His client and publication credits currently includes the
National Geographic Society, New York Times, Forbes Magazine,
TIME, Victoria's Secret, The North Face, Sunset, L.L. Bean,
Subaru, and The Nature Conservancy. His images are
sold worldwide through a number of notable stock agencies. He
has four published coffee-table format books to his credit,
including The California Coast (2001) that won "Book-of-the-Year
2002" by the California Outdoor Travel Writers Association.
Other titles include Our San Francisco (2003), Yosemite & The
Eastern Sierra (2004) and Backroads of the California Wine
Country, (2006). His fifth book, Backroads of the California
Coast, is being published in Summer 2009. He has just started
work on his sixth book, California: Yesterday & Today. His
website is:
www.enlightphoto.com
 Marv
Johnson is CEO of
Fogstock.com, an online
stock photo agency. He began his career as a commercial
photographer in 1994, after he turned in his chalk as a high
school English teacher and began showing his book to advertisers
in New York. In 1997 he moved to Portland Oregon, and in 2000
he started FogStock. The initial mission of the agency was to
bring contemporary and unique imagery to the Royalty Free
market. Today the agency is greatly expanded and markets a
large Royalty Free and a Rights Managed collection online and
through over 10 global marketing partners.
“I have always looked for
the narrative quality in a stock photo. What story is the
picture telling me? If a photo has a narrative and a concept,
and it is well executed technically, it will succeed in stock. “
Marv runs FogStock full time and oversees a small and talented
staff and represents the work of over 100 professional
photographers.
Optional: 2 Day Workshop
with Gary and Charlie November 3rd & 4th
Join Gary and Charlie for two days of shooting prior to the
business workshop. We will explore this beautiful park and take
advantage of the best locations for early and late light. We
will cover in the field digital techniques, composition,
lighting and exposure, discuss Photoshop, HDR, and much more.
This supplemental workshop is $295.00.
What's
Included:
The workshop only. Fee does not include
transportation, meals, or lodging.
Registration
This marketing workshop cost is
$599.00 per person.
However, take advantage of our early bird special:
register and pay by September 10, 2009 and the cost is only
$499.00. The pre-seminar 2
day field workshop with Gary and Charlie is
$295.00.
1) To register for The
Business of Outdoor and Nature Photography, you can use our
online registration
(PayPal). If you prefer to not use PayPal you can download our
registration form and pay by check or money order.
2) Next, go online to the Ruby's Inn
reservation page
www.bryceres.com/rubys
and reserve your room. They have reserved a block of
rooms priced at an incredible rate of $40.00 per night for our
workshop. (When you reach that page, in the upper left enter the
dates you wish to stay. Next select GROUPS/BLOCK in the drop
down menu under Special Rates. Then use the promotional
code 26G. You should be able to select our special rate.) You
can also call 1-866-866-6616
and make your room reservations. Be sure and mention
Aspen Photo Workshops as the promotional code.
3)
Next, open and read the
Registration and General Info pages. There is important
information.
Cancellation Policy
You can cancel up to the 30 days prior to the workshop and
receive a refund, minus a $75 processing fee. Less than 30 days,
there is no refund.
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You'll never
know.....if you never go!
