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 Corporate and industrial photography
is big business for established commercial photographers.
Companies have products, services, and facilities that they need
to showcase and 'sell' to potential investors, shareholders, as
well as customers. There are brochures for corporate identity
projects, human resource projects, advertising, and annual
report work and often these projects pay day rates of several
thousand dollars per day.
To earn the business of these large corporations, who have the
opportunity to hire anyone, a photographer must have a portfolio
of images that display their ability to handle the project.
Diversity is the key! You may be asked to shoot in a clean room,
a foundry, an oil platform, or a New York City corporate
headquarters, and your ability to handle the projects presented
you will insure continued success.
If learning how to make a filthy and dirty machine in a factory
look beautiful, or manage the ambient color light in a dark and
dingy factory, shoot an executive portrait in a corporate
office, or maybe light a building at night interests you, then this workshop is for you! Join
award-winning commercial photographer
Charlie Borland as he
shares his knowledge in a step-by-step approach to shooting
successful corporate and industrial images.
To help you jump start into lighting expert, Aspen Workshops
has developed an excellent online Photo Clinic that deals
specifically with the needs of photographers trying to break
into the business. This Clinic is offered in a 1-on-1 online workshop
environment.
This Photo Clinix
This 2-week online clinic is especially geared to
intermediate
through professional photographers. (If you consider
yourself a beginner, what is important is that you know how to
use strobes) In this clinic, you'll
receive a broad overview of photographic lighting, gain a good
idea of how to light people, products, and locations.
You will also learn how to see
light quality, how to manage highlights and shadows, how to
choose the right lighting accessory for the subject, why use
an umbrella over a light box, and managing the color of
various ambient light sources.
 What's covered:
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The different qualities of light, color balance, and
color correction.
·
Equipment and how to apply it.
·
Seeking out the best shot.
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How to light portraits on location and the location also.
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Lighting color management: How to mix strobe with ambient
light.
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How to photograph products on location.
·
Lighting in offices, manufacturing plants, and home
environments.
Lesson 1: Equipment and how to pack for efficiency,
flying to assignments and how to pack, intro to lighting on
location and color management, working with ambient light, how
to find the shot, isolate and illustrate, lighting outside, and
night shots.
Lesson 2: Complex setups, lighting for effect, using
color, when do you need lots of lights, shooting the CEO and
board of directors, planning your shoots with Photoshop in mind,
and how to get the shot when the shot is impossible to get
Sample lessons: The lesson are well
written, nicely designed, and easily printed for future
reference.
Who
is the teacher?
Before you take a workshop anywhere,
you should be asking this question. Are they qualified to be
teaching this workshop? What you learn and where you go with
photography depends on an experienced and qualified instructor
guiding you.
This course is
taught by
Charlie Borland,
veteran professional photographer for over 25 years. He has
traveled the U.S. and Internationally on assignment for many
magazines and large corporations including:
Xerox, NW Airlines, Fujitsu, Tektronix, Nike, Blue Cross,
Nationsbank, Precision Castparts Corp., Mentor Graphics, Texas
Instruments, Pacificorp, Cellular One, America West Airlines,
Sequent Computer, Early Winters, Cascade Bancorp, Associated
General Contractors, Sunset Magazine, Farmers Insurance, Key
Bank, Northwest Airlines,
and many more.
In 1990, with the success of his own photo
marketing, he started Borland Stock Photo in Portland, OR. This
boutique stock photo agency eventually represented the images of
50 photographers before being sold to FPG (later Getty), a NY
stock agent. In 2001, he co-founded
www.fogstock.com, an
online agency where he currently assists in image reviews and
works with the agencies many photographers to develop marketable
imagery in today's competitive environment.
This vast
experience in the profession, makes Charlie an excellent
instructor to assist YOU in
developing a marketable portfolio of images. He knows what the
clients want! Charlie is an enthusiastic instructor who will
leave you motivated and inspired!
Next workshop starts October 29th 2008
Workshop Requirements
This workshop is designed for Intermediate/Advanced
photographers. You should know how to use your camera and have a
clear understanding of f/stops and shutter speeds. You should
also know how to use your strobe lights and all the accessories. If you are
shooting digital, you will need to know how to download files to
your computer and process them. And you MUST have a passion for
photography!
Equipment
The equipment you will need is a film or digital camera, tripod,
and the ability (computer) to upload your digital files for
review. You can shoot with film or digital and just need the
ability to scan film or process digital files. This workshop is
about lighting so you should have lighting equipment.
IDEALLY, you will
have the following lighting equipment (these will be
demonstrated):
3-5 monolight strobes of 200 watt seconds or greater.
5-8 light stands for these lights (2 light
and 3 heavy duty)
A set of grid spots (not required)
One large lightbox (approx. 36" x 48")
2-4 32” and larger soft white umbrellas
Spring clamps from the hardware store (As
many as you want to own)
A flash meter (optional)
A color meter (optional)
Lighting gels by Rosco (optional) (a 3202,
3204, 3206, 3304, 3315, 3401, 3408, 3409)
If you
do not have studio lighting equipment, please email us as we
have arranged for lighting kits from a lighting manufacturer for students
registered in our classes.
Registration
The workshop is open to only a handful of students per
session and the cost is
$99.00. To
register for Corporate and
Industrial Photography you can use our
online registration (PayPal) or
you can download our registration form and pay by check or money order.
Cancellation Policy
You can cancel up to the start date of the workshop and receive
a refund, minus a $30 processing fee. After the start date,
there is no refund due to limited enrollment.
Please note: Lessons average 1mb in
size, so you need the ability to receive emails this size. If
you cannot get them that large, we can mail you a cd with all
lessons in advance. You will still be able to participate in the
online experience of the workshop.
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You'll never
know.....if you never go!
