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Someone has just called and wants
to use your image in a print project they are working on.
They want to know your price!
Where do you start, what's the
image worth, what should you charge, what are 'usage rights'?
These
are only a couple of the questions you should consider when
asked to provide a client a price for your work. Photography is
a product and it costs you money to create images. Most likely
they want to use your picture to make money themselves and you
have every right to a 'slice of the pie'.
The problem for many beginning photographers is that savvy
clients know that some photographers are thrilled to be
published and never consider the fact that they should be paid.
Is your hair stylist so thrilled to get to cut your hair that
they don't charge you? What about your auto mechanic; loves to
work on your car so much they do it free. It does not happen in
the real world of business and if you can turn your photography
passion into a profitable business and make money, well who
wouldn't?
If you find your self in this position, then this
short photo clinic is for you! Join
award-winning commercial photographer
Charlie Borland as he
shares his knowledge in a step-by-step approach to help you
learn how to make the big bucks from your photography. Charlie
has developed an excellent online photo clinic that deals
specifically with
selling photography.
(Over $25,000 in sales!!!)
The Clinic
This photo clinic is 2 weeks and 2 lessons and is open to any
photographer. You will learn
how to determine the value of your photos, how to rate your
photos and so much more. You will receive the lesson and then
have 2 weeks to ask questions and submit 12 photos for critique
and help in determining their value. The clinic comes in PDF
format and includes a stock photo pricing guide.
Here's how it works:
On the start date you will receive the lesson
and then have two weeks to ask questions and upload the
assignment should you wish to have your images critiqued,
questions answered, and problems, if any, solved.
What's covered:
·
Royalty Free and Rights Managed
·
Determining the best shots from a shoot
·
Determining the 'worth' of an image
·
Evaluating the client
·
Establishing a price
·
Basing prices on usage
·
Granting usage rights
Who
is the teacher?
Before you take a workshop anywhere,
you should be asking this question. Are they qualified to be
teaching this workshop? What you learn and where you go with
photography depends on an experienced and qualified instructor
guiding you.
This course is
taught by
Charlie Borland,
veteran professional photographer for over 25 years. He has
traveled the U.S. and Internationally on assignment for many
magazines and large corporations including:
Xerox, NW Airlines, Fujitsu, Tektronix, Nike, Blue Cross,
Nationsbank, Precision Castparts Corp., Mentor Graphics, Texas
Instruments, Pacificorp, Cellular One, America West Airlines,
Sequent Computer, Early Winters, Cascade Bancorp, Associated
General Contractors, Sunset Magazine, Farmers Insurance, Key
Bank, Northwest Airlines,
and many more.
His success in
outdoor and nature photography has led to assignments for
Columbia Sportswear, Of the Earth Clothing, America West
Airlines, Nike, Camelbak, Black Diamond, Early Winters Clothing,
Northwest Airlines, Metolius Mountain Products, and many
more.
In
1990, with the success of his own photo marketing, he started
Borland Stock Photo in Portland, OR. This boutique stock photo
agency eventually represented the images of 50 photographers
before being sold to FPG (later Getty), a NY stock agent. In
2001, he co-founded
www.fogstock.com, an online agency where he currently
assists in image reviews and works with the agencies many
photographers to develop marketable imagery in today's
competitive environment.
This vast
experience in the profession, makes Charlie an excellent
instructor to assist YOU in understanding the true value of your
work. Charlie is an enthusiastic instructor who will
leave you motivated and inspired!
Workshop Requirements
This workshop is designed for any
photographer. You need images that can be reviewed and the ability to email
those images.
Registration
The workshop is open to only a handful of students per
session and the cost is
$99.00. To
register for Selling Your
Photography you can use our
online registration
(PayPal) or
you can download our registration form and pay by check or money order.
Click here for next start dates
and registration
Cancellation Policy
Once enrolled there is no refund.
Please note: Lessons average 1mb in
size or more, so you need the ability to receive emails this size.
If lessons are larger than 1 mb we will break them into numerous
files requiring several emails. If
you cannot get them that large, we can mail you a cd with all
lessons in advance. You will still be able to participate in the
online experience of the workshop.
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